Ideology

Definition of Ideology: An ideology  is a set of ideas that represent someones ideas or the idea around something. "Ideology is a comprehensive vision" it is "a way of looking at things".

Advertising Clip Analysis

Central Characters -

Bruce Willis : Bruce Willis is shown as the dominant character as he is a celebrity and often seen as the tough character in films, this is conveyed in the advert as he is basically giving orders to the people around him.

Main Office Man : This character has been overshadowed by Bruce Willis and is being told what to do.

Main Office Women : The women instantly falls for Bruce Willis because of his celebrity status and at the end of the advert follows him out.