Sunday, 21 October 2012

Ideology

Definition of Ideology: An ideology  is a set of ideas that represent someones ideas or the idea around something. "Ideology is a comprehensive vision" it is "a way of looking at things".

Advertising Clip Analysis




Central Characters -

Bruce Willis : Bruce Willis is shown as the dominant character as he is a celebrity and often seen as the tough character in films, this is conveyed in the advert as he is basically giving orders to the people around him.

Main Office Man : This character has been overshadowed by Bruce Willis and is being told what to do.

Main Office Women : The women instantly falls for Bruce Willis because of his celebrity status and at the end of the advert follows him out.



Sunday, 7 October 2012

Genre Assignment

Genre - Genres basically show you the category that something is a part of, for example James Bond would often be put into an "Action" genre as there is a lot of action in the film.

Iconography - What the item (Film, book, painting) is related to or is showing, for example a picture of a rock star is iconic because it relates to rock and pieces of history.

Sub - genre - Other genres that something may be associated with or a part of but not necessarily the most obvious genre.

Hybrid Genre - Combination of two or more categories.

Hellboy II : The Golden Army

Genre : Action

Could also be categorised under adventure or fantasy.

The film could have the sub genres adventure or fantasy because the film is not set in a realistic world, often the characters venture into new places as they discover new things, a few of the characters in the film are not human, they are elves or other creatures, one reason why this film should also be put into fantasy.

Setting : The film is set in a fantasy version of modern day Earth, most of the world is controlled by the humans but underground and in hiding around the world there are many creatures which the humans have long forgotten existed.

Iconography : The film shows clear fantasy themes and you can identify the Human world as being similar to ours.

Mood : The film is mostly for older children so the theme is not too dark however it is clear that the good characters are in danger as is the world that they live in.

Film Image :





Film poster :






James Bond : Quantum Of Solace 

Genre : Action

Could also be categorised under adventure and crime.

The film could have the sub genres of adventure and crime because James Bond travels across the globe on his mission to stop the villains in the film and these villains are involved with/ leading crime on a large scale.

Setting : Most of the film is set in Bolivia, a very dusty and potentially hostile environment.

Iconography : This film is incredibly iconic simply because it is a Bond film, like the other Bond films, it follows a recipe to make sure it doesn't loose it's iconography.

Mood : The film has a serious mood but it is not too dark as this would ruin the Bond iconography.

Film Image :



Film Poster :






300 


Genre : Action

Could also be categorised under fantasy and history.

The film could have the sub genre fantasy because a large amount of the film is over the top and unrealistic however it could still be under the history genre because this was an event that took place in history, although a lot of what actually happened has been changed in the film.

Setting : 480 B.C - Thermopylae

Iconography : This film is based on the historic battle at Thermopylae, the armour and weapons that the Spartans have are iconic items from history.

Mood : The film has a dark mood, the film is almost all about war.

Film Image :








 Film Poster :